The Only Billboard

Marketing

One live billboard. Every takeover raises the next price by $1.

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What is The Only Billboard?

The Only Billboard is a public advertising experiment built around one live digital billboard and one advertiser at a time. Each new buyer replaces the current ad, permanently records the previous owner in History, and raises the next takeover price by exactly $1. RELVE became owner #1 for $1. BRICK500.COM became owner #2 for $2 and is live now. The next buyer becomes owner #3 for $3.

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